Until a few years ago, many companies preferred to forgo "branding" and to focus on price keeping
prices down in order to maintain customers. Today, branding is an indispensable strategic element
for companies competing nationally and internationally. Therefore, companies invest a great deal in
m...
End of the year, moment of reflection, self-criticism and balance: twelve months have just been passed and we are already thinking to next year.
Now we would like to thanks employees, clients, suppliers for the fundamental role played for the growth of our company and our group.
Thanks you all an...
Two years of information, twenty-four months of being a “watchdog”, keeping the problems and progress of Brescian industry under control. But more than that, exploring the cracks in a constantly evolving sector, searching for signs of an upturn that is unfortunately late in arriving.
Leonessa News...
On July 6 2004 I graduated from Parma Univer-sity in Pedagogical Studies with a thesis on ”Cultural and Organizational transformations in industry. A case study in the mechanical engineering sector.”
I worked hard on my degree for a number of years, in order to pay homage to my father, to whom my t...
Economic scenarios
Announced some months ago, the upturn in the world economy is dragging its feet due largely to the high cost of raw materials (crude oil and steel). Italian companies expect the Euro to fall against the dollar, enabling exports to high growth rate areas. Add to this the increas...
